digital advertising transparency
Sky, O2, And Unilever Enter Blockchain Project for Digital Advertising Transparency
Advertisers across the industry are looking for ways to increase transparency in their digital campaigns. Blockchain appears to be a potential solution in this respect. Recently, Sky, O2, and Unilever have joined a blockchain pilot designed to boost digital advertising transparency.
JICWEBS Blockchain Pilot Project Attracts Four Media Gurus
JICWEBS blockchain pilot project is touted to be a gamechanger in digital advertising as it will optimize transparency, productivity, and trust. This aspect has, therefore, made four media agencies, namely Havas, OMG, Zenith, and Mindshare, to join this initiative.
Verizon's New Blockchain Verification Tool 'Full Transparency' Combats Fake News
Verizon has unveiled a blockchain-based solution dubbed 'Full Transparency' for the verification of news and media releases.
CBDC Privacy and Transparency: Double-Edged Sword of Blockchain
Privacy and transparency of CDBC, to enslave us or free us? that's the question.
UK Government Wants FCA Oversight on Crypto Investment Advertising
The UK Government has proposed that crypto asset promotions should fall under the scope of the Financial Conduct Authority’s existing oversight and does not require a whole new framework just for digital assets.
How Blockchain Technology is Shaping Digital Advertisements
There are thousands of ads everywhere, in our phones, applications, websites, there is hardly anywhere you would turn to (digitally) today without bumping into an ad, even when using ad blockers. According to Forbes, an average person is exposed to about 4,000 to 10,000 digital ads every day. They aren’t cheap; the standard ads we see every day on our phones cost billions.
American Health Firm Enhances Medical Record Transparency with Blockchain
For the next 3 years, American Health Insurance Company Anthem is reported to be adding blockchain technology to store and share medical history for its 40 million-plus consumer base.
EY Ops Chain: Bringing Transparency and Accountability to Public Finance Management
Blockchain.News sat down with Jimmy Ong, EY Asia-Pacific Blockchain Leader to take a deep dive in EY Ops Chain and EY Blockchain Analyzer. In particular, we explore how EY Ops Chain facilitates a more transparent public finance tracking. Ong also shared an interesting use case when EY Ops Chain enables the tracking of blood in Canada.
How Triffic is Gamifying Advertising for Local Businesses
Entering the world of cryptocurrency can be a daunting prospect for newcomers, with several practical and psychological barriers to overcome. Most people who’ve heard of Bitcoin are aware of its notorious volatility, and in some cases, of negative headlines associated with cryptocurrencies, such as the risk of hacks and losing private keys.
Ripple CEO: Global Governments Now See Blockchain Solution to Addressing Transparency and Settlement
Brad Garlinghouse, Ripple CEO, believes most governments consider blockchain technology a game-changer as it solves frictions like transparency and settlement that were a headache in yesteryears.
Blockchain-Powered Donation Tracking Platform Shanzong Seeks to Propel Transparency Amid Coronavirus Scare
With coronavirus having claimed more than 1,800 lives, capturing vital statistics is fundamental in having it curbed. Shanzong, a blockchain-enabled donation tracking platform, has been established in China to boost efficiency and transparency of giving.
KFC Opts for Blockchain-Based Media Buying and Digital Advertisements for its Middle East Customers
KFC, a leading American fast food chain, seeks to change the face of the quick-service restaurant (QSR) sector by establishing a blockchain platform in the Middle East for more transparent and efficient media buying and digital advertisements.